Let's End the GIF/JIF Pronunciation Debate Right Now

Once a week, for the past eight-odd years, I overhear it: “It’s GIF, not JIF.” “Actually, it’s officially JIF.” If the arguers are educated in the subject, they’ll rattle through their supporting arguments: It’s JIF because its inventor says so and it’s like “giraffe;” it’s GIF because it stands for “graphics” and…